How to Create a Content that Ranks and Converts
How to Create a Content that Ranks and Converts Want to grow online? Do it with a unique content- powered by Digitycoons In today’s digital era, creating a content that ranks over the Search Engines and brings out converion ratio of the blessed part of that content. But achieving all the goals not only requires good content but demands a good SEO for that content as well. Along with the SEO it requires Audience Understanding and Conversion Optimization. Wheather you are a business owner, digital marketier, or content creator this guide will help you to create a good content for your niche. Step 1: Start with a Keyword Research Before finalizing a keyword for your content look for the keyword your audience is searching for. Tips:You may use tools like Google Keyword Planner, Ahref etc. to find high volume keywords with less competition.You can also use long tail keywords for better targetting (For eg: How to create a better content for youtube.) Step 2: Build a solid content strucure Tips:* Use H1 for the Headings/ Titles* Use bullet points and number in order to increase the readibility.* Always write content in short paragraphs to increase the engagement of the readers. SEO Tip:Include your Primary keyword in the title, First Paragraph and at least one heading. Step 3: Write for Humans first then optimize for SEO Make your content informative, easily understoodable and engaging. Best Practices:Use a conversational tone to build the trust of your readers.Do include real life examples so that your audience could understand your content better. SEO Enhancements:Add internal links to related posts.Use external links to authoritative sources.Optimize meta description and alt texts of the images. Step 4: Use Visuals related data for easy understanding This may also include:Statistics from reliable sources.Infographics, Charts Pictorials and Screenshots.Quotes from experts of the similar industry. For eg: “As per a report by Hubspot, companies that blog get 50 more website visits.” Step5: Add clear Call-to-Actions (CTAs) Conversion-focusd content always helps reader to jump to the next step. CTA Ideas:“Book a free Demo Now”“Use promo code Feb10 and get 10 discount” Step 6: Optimize for featured snippet and voice search You may create subheading based on quuestions (For eg: “What is SEO Content?”)Now provide a relevant answer in 40-50 words. Use Schema Markup (If Possible) Step 7: Promote your content strategically Even your best content won’t rank without a good strategy. Promotion Channels:Social Media (LinkedIn, Twitter, Instagram, Facebook) Email Newsletters Content collaboration platforms (Quora, Medium etc…) Step 8: Monitoring Performance Using web analytics to understand what is working well in your content so that you could work better on it. TIPS: You can use various tools like: 1. Google Analytics (To understand about traffic and behaviour)2. Google Search Console (To know about Keyword Ranking)3. Hotjar/ Crazy Egg (Fot Heatmaps and User Interaction[UI])


